India’s automotive landscape is evolving fast, and it’s not just the car makers in the spotlight. The tyre industry, often working behind the scenes, is accelerating with innovation, performance, and fierce competition. As the Auto Expo India 2025 car launches create a buzz with cutting-edge new car models, tyre manufacturers are also stepping up to match the pace. But who’s truly leading the race in 2025—MRF, CEAT, or a surprising new challenger?
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Why Tyres Are Grabbing the Spotlight in 2025

With the rise in electric vehicles, SUVs, and premium segment cars, consumer demands are changing. Today’s car owners expect more from their tyres—making them a crucial factor in overall vehicle performance.
Key shifts in tyre preferences include:
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Better road grip and braking control
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Improved fuel efficiency
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Tyres designed specifically for EVs
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Low-noise and high-durability compounds
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Smart sensors for wear and air-pressure tracking
These demands are transforming the tyre market in India, especially as showcased during major events like car showcase India and Auto Expo India 2025 car launches.
Top Tyre Brands Dominating India in 2025
Let’s take a closer look at the tyre manufacturers making a mark in the Indian market this year.
MRF Tyres – The Unshakable Titan
MRF has consistently led the Indian tyre industry for decades. In 2025, the brand is doubling down on performance tyres for SUVs, sedans, and sports models that align with many of the new car models Auto Expo is highlighting.
Highlights:
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Trusted by major automotive manufacturers
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Strong motorsport and racing heritage
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Advanced R&D for Indian road conditions
Feature | MRF Tyres 2025 |
---|---|
Market Share | Highest in India |
Focus Segment | Premium SUVs and sedans |
Innovation | All-terrain + performance tyres |
Auto Expo Presence | Partnering with leading brands |
CEAT Tyres – Affordable Innovation for the Masses
CEAT has made huge strides by focusing on innovation without inflating costs. Its newer tyre models are EV-ready and compatible with connected tech—catering especially to budget-conscious car buyers and emerging electric vehicle segments.
Why CEAT stands out:
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Excellent balance between price and quality
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Strong distribution across India
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Dedicated EV tyre lines launched in 2025
Feature | CEAT Tyres 2025 |
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EV Compatibility | High |
Key Segments | 2-Wheelers, Hatchbacks, EVs |
New Launch | Smart tyre monitoring features |
Auto Expo Activity | Associated with multiple EV brands |
New Challengers on the Horizon
As Indian consumers become more brand-conscious and tech-savvy, new and global players are capturing attention. With an impressive showcase at Auto Expo India 2025 car launches, brands like Michelin, JK Tyre, and Falken are emerging as serious contenders.
Brands to Watch:
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JK Tyre – Sustainability-led production and urban EV focus
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Apollo Tyres – Targeting performance and luxury vehicles
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Michelin India – Premium tyres designed for silent rides
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Falken and Yokohama – Popular in the performance and tuning segment
Brand | 2025 Focus | Strengths |
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JK Tyre | EV + eco-tyres | Sustainability + durability |
Apollo | Premium + global segment | International tie-ups |
Michelin | EVs and luxury cars | Quiet ride + long life |
Falken | Sports cars + SUVs | High-speed grip and control |
Impact of Auto Expo India 2025 on Tyre Brands
The Auto Expo India 2025 car launches are not just changing the way vehicles are built—they’re influencing tyre technology too. From EV-focused tyres to smart integration, the shift is happening fast.
Key tyre trends seen at car showcase India:
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EV-specific tyres with low rolling resistance
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Noise-reducing rubber compounds
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Smart sensors for real-time tracking
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Ultra-light tyres to boost mileage
Many new car models Auto Expo features are pairing with specially designed tyres, giving tyre brands the opportunity to co-innovate with car manufacturers.
Final Thoughts: Who’s Leading the Pack?
MRF continues to lead the industry with a stronghold on the performance and SUV markets. CEAT, however, is catching up fast, thanks to its EV focus and budget-friendly positioning. The emergence of new challengers like JK Tyre, Apollo, and Michelin makes the tyre segment more dynamic than ever before.
If you’re planning to buy a vehicle or upgrade your tyres in 2025, keep in mind:
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EV compatibility and low rolling resistance
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Durability and grip, especially for Indian roads
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Smart features like wear sensors and app integration
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Brand reliability and after-sales support
FAQs
1. Which tyre brand is ideal for EVs in India 2025?
Brands like CEAT, JK Tyre, and Michelin have introduced EV-specific tyre ranges with low noise, better grip, and energy-efficient rolling resistance.
2. Are there any new tyre brands featured at Auto Expo India 2025?
Yes, international brands such as Falken, Yokohama, and Michelin showcased their latest offerings tailored for EVs and performance cars as part of Auto Expo India 2025 car launches.
3. How does MRF maintain its leadership in 2025?
MRF continues to invest in R&D, motorsport testing, and exclusive collaborations with premium carmakers to stay ahead in performance and durability.
4. What are the latest tyre innovations seen in new car models Auto Expo?
Some of the standout innovations include smart tyre sensors, noise-cancelling compounds, and ultra-light materials—all showcased alongside new car models Auto Expo platforms.
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